Word-of-mouth marketing is the oldest form of marketing that exists, and it’s still very effective. In fact, one of the best ways to get more clients for any business owner is to increase your word-of-mouth marketing efforts. People trust hearing from those whom they know, or respect, or have other connections with more than they trust a specific type of advertisement.
1. Ask for Referrals
If you want your current clients or contacts to give you referrals, it is important that you tell them that is what you want. The more you tell your contacts that you want them to recommend you to others, the more likely they are to do it.
2. Provide Sources with Details
A great way to ensure that you get the right type of referrals is to tell your clients and contacts exactly what type of clients you are looking for. That way they can be sure to tell the right people about you and your services and/or products.
3. Be a True Resource
The more you can offer to everyone you come into contact with, even if you cannot service them directly, the more you’ll be seen as a resource to others. They will then trust enough in your skill to recommend people who can be your actual clients.
4. Provide Incentives
There is nothing wrong with providing some incentives to your clients to recommend you to others. You can do it before or after the fact. Some people have successfully given coupons and discounts to those who have recommended them, with great results. Ie) Send me a new client and in exchange you’ll either send them a gift card or pay them hard cash.
5. Promote Testimonials
Ask for testimonials from your currently satisfied clients to share with your social media followers, website visitors, and within your sales pages. Once you receive a testimonial there are many ways in which you can use them to get more business.
6. Build a Community of Clients
One way to really catch your word-of-mouth marketing on fire is to build a community of clients who can speak with authority to your awesome services. If your clients are on Facebook why not start a group there to answer any questions surrounding virtual assistance. Facebook groups are hot right now and still free to promote through unlike Facebook pages which make you pay to promote as of January.
TIP: When bringing on a new client mark down all your client intake information needed for your new client. That way you have a record of all of their important information on file. VAinsider Club Members has access to our Client Data Form inside of their member area.
7. Create an Affiliate Program
A really fabulous way to create momentum in your word-of-mouth marketing is to open an affiliate program for clients only. They are the ones who can really speak to the level and quality of your services you offer. If you are using WordPress for your backend there are many plugins to help you start up an lead tracking affiliate system for you clients.
8. Network Strategically
Many people with whom you have casual contact through networking events can be a wonderful resource for referrals. There are many networking groups that you can join to help you get the word out.
Word-of-mouth marketing is one of the best forms of marketing available and one of the least expensive. All you have to do is live up to your reputation and continue to under promise and over deliver so that your clients are thrilled by your products and services enough to keep the word-of-mouth going.
VAinsiders are Virtual Assistants (VAs) that strategically seek ways to help their clients’ business grow because of an invested interest in their business ~ Tawnya Sutherland, VAnetworking.com